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C O N T E N T S
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TLDs
Description of proposed new
Top Level Domains |
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Service
General description of
proposed services to registrars, registrants, and as a
registry |
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What Now
Most recent developments and
news links |
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TLDs
Commercial Connect, Inc. proposes the introduction of three new top
level domain names, .mall, .shop, and .svc. for the exclusive use of
Internet domains involved in the use of electronic commerce.
The existing top level domain .com, originally intended for this
purpose has become too broad in its scope and so generic that it no
longer exclusively denotes its original intention. In fact,
the .com extension has suffered from its popularity more than any
top level domain currently in use world-wide. With over 18
million names registered in the .com domain alone, it has become
nearly impossible to find or improvise an available short
descriptive and desirable name. This difficulty is becoming
more acute daily, and as already implied by the continued geometric
growth of the Internet, will become exponentially more difficult in
the future. Twenty and thirty character domain names have now
become common, and quite a disadvantage to their owners. Soon,
descriptive names of fifty to sixty or more characters may be the
only option under the present system, putting domains who are
required to use them at a serious disadvantage as users must
correctly type what amounts to a small paragraph into the address
bar of a browser to reach these sites.
In addition,
there are no distinctions between these 18 million companies .com
web addresses; there is no logical structure behind the intention of
the millions of web pages. By offering a set of alternative
commercial extensions, the mechanics of global commerce via the
Internet will be greatly enhanced.
The proposed
individual domain names are:
.shop
Both
a noun and a verb, this extension is understood in many
languages. We propose that this name be used for
electronic commerce sites that actually provide on-line shopping
and ordering, whether the site is associated with a physical
store or not.
.svc
Intended for e-commerce sites offering a service. A
company who has diversified interests in many services and
products would find it beneficial to register a .shop or .svc
extension for the purpose of selling their products, thus giving
the consumer an easy path to purchase.
.mall
The most restrictive domain of the three, .mall is intended
as an umbrella domain under which multiple .shop and .svc sites
may be assembled. It may also be used for the web site of
an actual, physical mall or shopping center. By virtue of
limited usefulness in any other context, this extension could be
considered self-regulating.
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Commercial
Connect, Inc. 
